But we could also say that despite everything, the advertising photography has a substantial advantage, and that is, if the first time you do not obtain the desired result, you can try again as many times as necessary. Leer más
Sometimes, a stylist is required to be involved, and not only to distribute the elements within the image frame, but also to collect and select the “atrezzo”, the set of objects and essentials which will complement the shoot and require the stylist works very close to the photographer. Leer más
The photographer must also decide whether he will influence other aspects of lighting, through the use of diffusers, light windows, cones, honeycombs, umbrellas, deflectors, etc., etc., or going to «sift» the light by using some color filter to give the image a dominant color or other «special effects» that make the image more attractive; all depending on the photographer creativity . Then, the delicate corrections appear, like unwanted reflections and brightness, parasitic lights, etc. Leer más
In advertising photography, commercial interests are imposed, the last goal is to make an attractive product (a watch, a bicycle or a roast chicken), and try to «seduce» the consumer. That is why it becomes a slow, careful and laborious discipline, being sometimes necessary several sessions to take a picture. Leer más
As frequently many other professionals Photographers focus their professional activity in a particular specialty. There are photographers specialized in documentary photography, other in advertising photography, fashion photography, sports photography, nature photography, journalism, social, artistic, scientific, architecture, etc. Although it may seem that a «photographer» can do a good work in any of these different specialties, maybe not. The equipment and especially the techniques used in each specialty are usually quite different, and will seriously determine the final results. Leer más